Rendered at 20:27:56 GMT+0000 (Coordinated Universal Time) with Cloudflare Workers.
jmull 1 days ago [-]
Not sure Claude Design really competes with Figma.
While it has a strong potential to let people iterate on using a design without the nuts and bolts of going back and forth with a designer, CD operates at the "leaf-node" level, where the output is generated.
However, a lot of design has a deeper life-cycle than that. There's the collaboration, pitching, review, iteration, asset management, etc.
In fact, the first step for using CD is "onboarding", where it sucks up a design system from your existing assets/resources. It presumes you already have a design.
As it stands now, CD is one way... existing design -> task specific resources. This could be very useful, but only touches on a part of what a complete design tool does. But for iteration it's not so great. E.g. task specific concerns don't have a way to feed back to the originating design. Changes to the originating design don't have a direct path to feed back to the task specific output (e.g., when a logo or branding focus changes, or maybe just spacing guidelines are updated, the ad hoc processes around CD will have to be repeated if the changes are to actually land.)
I'd think AI design integrated with Figma is in a much better position to address these more complicated scenarios.
I doubt Claude Design even cares about these deeper scenarios, BTW -- it's intended as a leaf-node tool. Just pointing out it's not about to replace Figma or other more comprehensive design tools.
coldtea 24 hours ago [-]
>However, a lot of design has a deeper life-cycle than that. There's the collaboration, pitching, review, iteration, asset management, etc.
If corners can be cut, they will. All those steps would be flatened to something like CD and a couple of side tools.
Companies did "collaboration, pitching, review, iteration" because they had a designer in the loop anyway for the actual final work. Now that they don't have to, how many will just skip those steps, and if it means the end product gets less intented and "defined", they'd be fine with that?
cm11 22 hours ago [-]
Agreed. I also think the collaboration, pitching, review bits have been heavily design theater for awhile. I'm not saying it was the designer carrying on the charade, but the product team generally. Those steps all really happen only for the final implementation to be a frankensteined fraction of what was discussed. I'm not saying anything remotely like we should be more respectful of the designer's effort, I'm saying there's so much wasted and unused design work. I'm saying you could cut that out of the process and you'd get a very similar end result. That end result might be bad (perhaps it would help to be more respectful of the designer's efforts), but it's the same either way.
The requirements are so unstable—the product team has few strong beliefs—that they change the next day. And then again every few days after. Hopefully, the changes are small enough that design isn't full resetting each time, but it's not rare to have big changes. The entire project gets swapped not infrequently. What eventually slows the changes is the engineering deadline and the fact that the developers need to start. But the slow drip of product requirements means whatever time budgeting went to design shrinks. And whatever time went to engineering is eaten into such that now the design needs to be something that can be built in half the original amount of dev time. Each day the designer takes at this point eats into that window and so it's dictated by what can get built.
I don't think that has to strictly be viewed like an entirely bad outcome, but for what it is and how it's accomplished, you could just cut the design part out. Besides, you're going to iterate later, right? Right?
coldtea 21 hours ago [-]
>I also think the collaboration, pitching, review bits have been heavily design theater for awhile. I'm not saying it was the designer carrying on the charade, but the product team generally. Those steps all really happen only for the final implementation to be a frankensteined fraction of what was discussed.
Absolutely. A chance for middle management and C-levels to bikeshed inconsequential bullshit and feel like they're doing something.
>That end result might be bad (perhaps it would help to be more respectful of the designer's efforts), but it's the same either way.
Can't be that worse than the slow to load, 50MB for a page, flat design full of wasted space shit redesigned every year or so to follow the new stupid trends that we're getting for the past 15 years
girvo 23 hours ago [-]
Exactly the same thing as coding, where “we don’t want to lower the quality bar” platitudes are repeated, while in actual fact that’s exactly what they want from us with AI output, consequences be damned. The stock market will reward us for the short term play.
sgarrity 6 hours ago [-]
I agree (at least for now) that Claude Design doesn't directly compete with the core Figma tool. It does directly compete with Figma Make - which is also an LLM-powered tool that generates HTML/CSS/JS output (not a canvas of components, like Figma's core product).
I do think Figma will have a problem that people with think Claude Design competes with Figma directly.
I expect people in leadership positions aren't comparing "Claude Design vs. Figma", but area comparing "Me and my product manager using Claude Design vs. A designer using Figma."
bcjdjsndon 9 hours ago [-]
> However, a lot of design has a deeper life-cycle than that. There's the collaboration, pitching, review, iteration, asset management, etc.
Sometimes people want some graphics without it being like they're planning a wedding
stingraycharles 1 days ago [-]
> Anthropic themselves launched Claude Design which is a pretty direct competitor to Figma in many ways. While it's nowhere near functional and polished enough to replace Figma's core design product, I expect it will get significant traction outside of that
The reaction that designers I know have given Claude Design couldn’t be different than how Claude Code was received by software devs. It’s simply useless for designers, their workflow is very different from software devs. You can’t “oh let Claude Design come up with a quick logo for this” in the same way that Claude Code was able to quickly solve small annoyances for devs.
People that think that Claude Design is going to replace Figma don’t really understand how both products relate.
Claude Design empowers non-designers to make decent designs. It’s not aimed at designers.
Figma will probably better integrate AI in their own offering at some point which will help designers become more productive. And that will be the end of it.
NitpickLawyer 1 days ago [-]
> couldn’t be different than how Claude Code was received by software devs. It’s simply useless for designers, their workflow is very different from software devs. You can’t “oh let Claude Design come up with a quick logo for this” in the same way that Claude Code was able to quickly solve small annoyances for devs.
Haha, that's exactly how cc was received initially. It's just autocomplete. It's useless. It can't even x. I tried to y and it gave me z. Over and over all over the internet this was the reaction. Then the bargaining began. Oh, it will maybe speed up some simple things. Like autocomplete on steroids. Maaaybe do some junior tasks once in a while. And so on...
tomhallett 1 days ago [-]
Agreed - For the last 20 years or so, designers at basecamp.com do all of their frontend design directly in rails/html/css and then have the developers "re-implement it". The upside of this approach is designs which really work in the browser and they found it to be faster. The downside of this approach is that it's harder to find designers who have both of those skills, but that was an acceptable tradeoff for them because they are a smaller run company.
To me, it seems obvious that AI will attack this from both directions - upskilling developers to make more design changes AND upskilling designers to make more design iterations and more changes to the codebase -- the design artifact is "new react components" (which can be re-implemented or not) instead of a figma design.
dilawar 1 days ago [-]
Fair point but unlike code, design (webpage), audio, video are seen by consumers. If Sora (AI video) didn't fly, how'd AI web-design fly?
It is pretty good for internal apps and dashboards or small hobby pages and websites where being generic look and feel doesn't matter much.
coldtea 24 hours ago [-]
>how'd AI web-design fly?
Most web design is already crap to begin with, so AI web-design will fit right in.
Plus compared to the totally open-ended video generation, web desisn is mostly samey (follows a few trends and conventions), way more restricted, and doesn't include difficult-to-recreate (due to uncanny valley effect) humans in it.
codazoda 1 days ago [-]
Seems like The Innovators Dilemma playing out.
deaux 1 days ago [-]
> Haha, that's exactly how cc was received initially.
Haha, maybe by you. By many on HN, but HN is a bubble of its own. By plenty of others it was received very differently. Many of us had been doing agentic coding for more than a year already when Claude Code was released, because we found it valuable.
We will see if such groups of professional designers also form for Claude Design or other such tools.
troupo 1 days ago [-]
It's still an autocomplete on steroids (that's what LLMs are).
It still produces subpar code, with horrendous data access patterns, endless duplication of fucntionality etc. You still need a human in the loop to fix all the mistakes (unless you're Garry Tan or Steve Yegge who assume that quality is when you push hundreds of thousands of LoC per day).
Same here.
Oh, and Claude Code is significantly worse at generating design code than almost any other type of code.
coldtea 23 hours ago [-]
>It still produces subpar code, with horrendous data access patterns, endless duplication of fucntionality etc
Not really. 2024 called.
troupo 23 hours ago [-]
Just because you don't look at the code, doesn't mean it doesn't produce subpar code constantly.
Opus 4.7, high effort. Literally 30 minutes ago. There's a `const UNMATCHED_MARKER = "<hardcoded value>"` that we want to remove from a file. Behold (the first version was a full on AST walk for absolutely no reason whatsoever, by the way):
Don't get me started on all the code duplications, utility functions written from scratch in every module that needs them, reading full database just to count number of records...
3 hours ago [-]
coldtea 21 hours ago [-]
You're doing something very wrong. Consistently get a simple sed or similar oneliner for the above, not just on Claude Opus 4.7, across several LLMs.
Maybe if you had a little more faith, you'd get better results :)
troupo 15 hours ago [-]
> Consistently get a simple sed or similar oneliner
Ah yes. A sed one-liner in a Javascript code
> Maybe if you had a little more faith
Ah yes, all I have to do as an engineer, is to ... checks notes ... have faith
tobr 1 days ago [-]
I tried uploading our design system. Claude Design’s environment was so limited it had to reimplement it from scratch in HTML, JS and CSS. Doing that burned through more than half the token limit. Along the way it completely changed it and made up things that don’t fit in at all, neither visually or as code. The output of making a mockup is one huge HTML file with minified CSS that just can’t be used meaningfully for anything.
I guess I had expected something like Claude Code with visual tools added on top, but that’s not what this is.
nekooooo 24 hours ago [-]
to be honest even if it had worked, i don't see claude design ever working as your source of truth
nkoren 1 days ago [-]
As someone who does both development and design, I agree. With some caveats.
At this point, Claude now writes > 99% of my code. I wasn't an enthusiastic early adopter; it took me a while to be willing to let go of the reins. But in tandem with LLMs getting better, I also began to realize that what happens inside the code is very rarely important enough for me to care about. Like, I care that it's secure, and performant where it needs to be, etc. -- but mostly I just care about its outputs. If it does what I want it to do, then how it does this doesn't really matter to me or my clients or my users. On the development side, my attention has focused to writing specifications and monitoring the correctness of the test suite, and > 99% of the time that's good enough. It's been a lesson in non-attachment to let go of lovingly crafting every single line of code, but the tradeoff in terms of productivity has absolutely been worth it.
What makes this viable is the fact that there's essentially a "hidden layer" (the code) upon which Claude can operate. My clients don't actually care about the code, and within certain bounds (correctness, security, performance, extensibility, etc.) it turns out that neither do I. This gives Claude a lot of latitude to solve things in its own way, and I think that's a bit part of its effectiveness.
On the other hand, with design there is no hidden layer. Every single aspect of the design is visible to the user and the customer. So the design reflects upon my work in ways that code does not. This means that the conditions which allow me to relax my grip on coding just don't exist for design. It's very difficult for me to imagine delegating design in the same way that I've become comfortable delegating coding.
That said: I suspect that the use-case for Claude Design will be for applications which today receive very little design attention. There are loads of applications where design is less than an afterthought, and the product suffers terribly for it. Delegating to Claude, in those contexts, would likely be a very big win. But for applications which already have designers obsessing over every pixel, I see a very limited role for this. Figma's market is mostly the latter -- the former, by definition, is not part of the market for design tools -- so I don't see them being threatened by this for a long time.
Eridrus 22 hours ago [-]
As a person doing design, yes, you feel like you cannot let go.
But as a person employing designers, I have already accepted that I will let go.
We did a marketing website redesign for our b2b saas product with a 3rd party design firm, we gave a lot of input, but the thing isn't perfect, at some point we had to call it done. It was still a significant improvement over what we previously had, but I am under no illusions that it is a masterpiece.
Now, coding tools do have some clear shortcomings for design atm, but how long they will be like that is not clear.
hedgehog 15 hours ago [-]
Similar path, I was very skeptical but Claude touches over 90% of my code now. I review almost all of it though. I did not have high expectations for Claude Design but yesterday I tried it for a workflow tool I'm building and in one shot it made something much better suited than standard component libraries. Some more back and forth interspersed with errands etc used up my CD quota, and the result looks better than most of the software I use (it helps that I value information density and clear affordances for interactivity). I haven't tried applying the design to the existing code yet.
petra 1 days ago [-]
Are there goals for an app design? can they be measured? specified? constrained?
For example, in the world of e-commerce, one goal is improving conversion rate, as long as we get that and the design looks nice, that's OK.
nkoren 1 days ago [-]
Sure there are goals -- but the problem is, you can't make automated tests for them in the same way as you can for (many) software engineering outputs. So you can A/B test something for conversion rate, and find that instead of getting more conversions, it damages your brand. Or it gets more conversions AND damages your brand. And maybe brand damage is frankly not the worst thing in the world with some demographics, but is catastrophic for other demographics. And even if you were okay with doing this kind of A/B testing in the wild, how do you even instrument for everything that matters, anyhow? Your first port of call for security wouldn't be to do an A/B test on how hackable you are.
These sort of issues are what you trust the judgement of a good designer to navigate through. I have no doubt that Claude Design can be better than no designer, and probably better than a bad designer, too. But better than a good designer? I'm more skeptical of that than I am of software engineering.
petra 9 hours ago [-]
Maybe machines alone, or with little help from human feedback can estimate possible brand damage.
coldtea 24 hours ago [-]
>You can’t “oh let Claude Design come up with a quick logo for this” in the same way that Claude Code was able to quickly solve small annoyances for devs.
Sure you can, and many otherwise would-be human-designer-clients, will do exactly that. Nike might not, but 99% of the companies hiring designers are not Nike scale.
ehnto 13 hours ago [-]
You are right I think, a lot of clients need a design as a practicality rather than a differentiating factor, they will be more than happy with a generic design output for next to nothing.
Many companies are not really based around their web design being a big factor in their business. Some very influential companies in my area look like they last updated their website in 1998.
samiv 1 days ago [-]
"Claude Design empowers non-designers to make decent designs. It’s not aimed at designers."
So...we can shitcan the designers and offload the work to the 10 developers still keeping the lights on?
stingraycharles 1 days ago [-]
Small startups / orgs? Definitely. But they’re not where the money comes from for Figma.
Enterprise is not gonna lay off all their designers any time soon.
arbuge 1 days ago [-]
> Claude Design empowers non-designers to make decent designs. It’s not aimed at designers.
Well, when you put it that way, that sounds bad for designers, and, by extension, Figma.
ps. I do like commas.
stingraycharles 1 days ago [-]
As a proponent of the Oxford comma, I didn’t mind those commas.
d1sxeyes 1 days ago [-]
Those are not Oxford commas, they’re parenthetical (and I like them too!)
embedding-shape 1 days ago [-]
> Claude Design empowers non-designers to make decent designs. It’s not aimed at designers.
There is a bunch of repetitive work in design as well, once you start working on larger projects. Yes, everything should be setup with components/reusability and what not, but just like programmers take shortcuts sometimes, so do designers, and you have to repeat the same change across many instances/files whenever you have to pay back the "technical debt".
Probably Claude Design could be quite helpful in those cases, and the same goes for other domains too, same happens in video editing and 3D work, probably any creative effort has moments of dull, repetitive "do this change across X" where any automation would be of serious help to reduce that. It seems like a quite good thing to try to address with LLM tooling, still driven by actual humans.
aurareturn 1 days ago [-]
People that think that Claude Design is going to replace Figma don’t really understand how both products relate.
The entire workflow between designer --> dev hand off is going to change.
I think the most effective teams will be working within Claude, not within Figma.
For individual creators, this will definitely replace Figma. I bought Sketch for use as an individual creator because I wanted to create mocks before coding them. There's no way I'd make the same purchase today.
Anyways, I'm sure Claude Design will incorporate some of Figma's features such as a company wide design language.
ymolodtsov 1 days ago [-]
There are many designers. I know a bunch who basically stopped using Figma altogether and just prototype what they're working on directly in code these days. For them, Claude Design was a very interesting addition.
1 days ago [-]
TMWNN 1 days ago [-]
[flagged]
stingraycharles 1 days ago [-]
> Quoting from the article, which of course you did not read
What makes you think that I didn’t read the article, but rather just disagree with it?
“which of course you did not read” is such a negative/toxic statement that adds no value.
obviously developers use the product to collaborate with designers. but it’s not the developers that are buying this product. they’re just stakeholders.
easton 1 days ago [-]
The developer seats are read-only, so they rely on designer seats existing to actually create files to inspect for development (and I’d guess PMs are using figma because designers are using figma).
If designers still want Figma then the other people are along for the ride (unless the idea is the designers are being replaced with a PM+Claude.)
sublimee 1 days ago [-]
As a PM in a startup, it took me a while to convince my boss I’m not a designer. It’s so easy nowadays to get a Figma file with an established design system and produce new features.
There are Figma plugins that let you extract a static HTML website into a Figma file. Copying that over Figma Make and prompting for a while can make pretty good prototypes that need very little adjustment back in Figma.
However, I believe that being able to do something doesn’t mean you should do it. Prompting back and forth can easily introduce a lot of cognitive load on top of all sorts of other daily task.
I feel the modern human in the loop is similar to the factory processing line workflow where just almost anyone can learn how to use a tool and produce output.
foolswisdom 1 days ago [-]
Personally, as a developer, I interact with figma to use designs made by designers. So a portion of that userbase probably isn't going anywhere?
rafram 1 days ago [-]
A very large portion of the non-design users are using it to reference/implement the designs created by their designer colleagues. They’re not going anywhere.
thinkindie 1 days ago [-]
if you export the .fig file (even programatically) and you ingest in Claude Design you won't need to create users in Figma, right?
rafram 1 days ago [-]
Sure, if your design decisions are completely one-sided and transactional. In my experience, though, being able to comment and collaborate in Figma is important, as is being able to go find specific icons and components on my own.
thinkindie 1 days ago [-]
i believe it depends on the design system maturity too.
kgwgk 1 days ago [-]
> People that think that Claude Design is going to replace Figma don’t really understand how both products relate. Claude Design empowers non-designers to make decent designs.
Maybe it will replace (a large share of) Figma users.
sbarre 1 days ago [-]
Yeah this is my take too.. I know a lot of front-end developers who pay for Figma and/or are not so invested in design that they need to do it all by hand.
They will gladly use something like this (many have already started experimenting with other similar products) to get them even 60% of the way there and then they can polish the rest in code...
Which is basically how they used Figma before. Visualize to close enough and then iterate to final in code.
If Claude Design can ingest your design system and previous examples and go further than templates and scaffolding, if it can help you brainstorm ideas and variations so you can - as the human in the loop - get to your final design faster..
Why wouldn't you do that?
pavlov 1 days ago [-]
Anthropic today feels like 1990s Microsoft, when mere rumors that MS might enter yet another software vertical (publishing, CAD, 3D etc.) were enough to destroy the stock prices of current market leaders.
try-working 20 hours ago [-]
At the same time you have OpenAI's "no more sidequests". These labs can only expand so far horizontally. I don't believe they will go very far beyond code generation and its adjacenies.
codethief 1 days ago [-]
> A lot of their recent product development has been to enable further expansion in organisations - "Dev Mode" for developers (which now looks incredibly quaint against LLMs), […] all are about expanding their TAM out of "pure" design.
I don't think this is correct. In my experience no one buys Figma because of Dev Mode only. Dev Mode just makes it easier/faster to go from an existing design to working code. So it is/was a means to increase Figma's moat, not to get new customers or users. (Devs already needed access to Figma before the introduction of Dev Mode.)
mock-possum 13 hours ago [-]
Yeah in my experience the ones who benefit the most from dev mode are junior Frontend devs - the ones who don’t know how to implement a pixel perfect design from static comps. Dev mode gives you a head start on the values to use for some css properties, at least, and maybe a more visual way ti experience the css vars in a design system.
owenthejumper 1 days ago [-]
While a big fan of Claude's models, I am starting to worry about the "winner takes all" game starting to play out in the open. With free inference to them (as pointed out in the article), why won't Anthropic build significantly more products related to software development, and kill all other competitors? Developers first, Designers next, would some kind of a clone of Jira / Monday / Asana be next?
finolex1 1 days ago [-]
Forget AI, Google/Microsoft/Amazon could all in theory have built a clone of Jira/Figma/<x> tool by now. But large companies lack the focus and commitment needed to build true competitors to these products, especially if it's not a big enough market to make a real difference to their bottom line.
Perhaps this will change soon if AI models reach the "army of geniuses in a datacenter" level, but current models are a far cry from just being able to clone Jira or Asana.
woeirua 1 days ago [-]
Now you’re starting to get why Anthropic/OpenAI aren’t worried about their margins. They can just clone a bunch of valuable existing software along the way and capture big pieces of those markets too.
All they have to do is hold back a super capable model like Mythos while using it to clone your entire product. There’s nothing Figma, Salesforce, Workday, etc could do.
nekooooo 24 hours ago [-]
people who aren't designers and don't understand design should not be writing about Figma being dead - they don't even understand that design is NOT outputs.
SkyPuncher 23 hours ago [-]
> they don't even understand that design is NOT outputs.
Correct, design is really about understanding something and curating a solution for it. In tech, that just happens to mostly be distilled as mockups.
That being said, my team is increasingly not needing Figma itself for many features:
* The first pass is often a lovable prototype or some low-fidelity mockup. These are enough to get us all aligned on what's being built.
* Engineering takes a first pass. Gets a UI base in place.
* Designer (who can vibe code) or UI engineer comes in to put the high fidelity touches on things.
Basically, the product itself becomes the mockup.
fg137 23 hours ago [-]
I am a developer. I recently requested to cancel my "full" Figma license (allows editing/sharing) in the organization because I no longer need it. I used to create prototypes with it and and use them to discuss designs with the team.
stronglikedan 23 hours ago [-]
You are (were) only a relatively small portion of their user base. Of course they'll lose people like you, but there are many more people with different use cases that will not leave. They'll be fine, and they'll probably even innovate more because of the competition.
fg137 9 hours ago [-]
> Looking at Figma's S1 (which is somewhat out of date by now, but is the only reported breakdown I can find) corroborates this potential weakness. Only 33% of Figma's userbase in Q1 2025 was designers, with developers making up 30% and other non-design roles making up 37%.
oliyoung 21 hours ago [-]
But then that furthers the argument that Figma is dead-in-the-water
These are a design communication tools, in the same way FrontPage and Dreamweaver back in the day - they enable a designer to communicate intent to create solutions to UX design problems in a way that can be understood by downstream production.
Using Figma doesn't immediately make something aesthetic or useful, its just a tool. Claude Design enables the same thing, it enables someone to communicate design intent, with a much lower bar.
These AI tools like Loveable just do more of the groundwork than Figma does
dgellow 24 hours ago [-]
Mind expanding on this? I’m not a designer and that sounds interesting
edu 23 hours ago [-]
Not the OP, but here are my 2 CT’s on what is design:
Design is the process to you follow to solve a given problem/need/desire balancing the user needs with the business/tech constraints. The output could be a a digital UI, a physical object or an intangible process. But often people think about design just as the aesthetics of a product.
A common pattern is the Empathize (Research, Diverge), Define (Converge), Ideate (Diverge), Prototype (Converge), Test (and then iterate).
The main benefits come from the divergent phases: empathize and ideate. But it’s far too common already that some executive has an “illumination” of how something should be and just wants to build as is, without any research or validation.
They can use Claude Design (and similar) to just build a prototype of their first idea, skipping all the design process and end with something that looks good but doesn’t solve the problem adequately or fits the actual user needs/context.
Of course, LLMs are useful tools that can be used in the right way: to build better prototypes in less time, to synthesize research insights, to explore ideas…
Design is its own thing. Fundamentally it's problem solving, but design is thinking about the user of the 'designed' thing and how will they use it, what will they do with it, what will it enable them to do, how will they learn how to use it, how can it be ergonomic to the environment it will be used in and the user.
A lot of people can conceptualise a factory making widgets or a programmer writing code, but drastically few people really see the design process: sketches on paper, wireframes in figma, design as a solution to a problem, design as story telling, or aesthetics. But those outputs are not the point.
The output of a few hours in figma is not really the images of a website made, it's more about communication or articulation of the the problem being solved and the solution that will solve it.
Which is why it doesn't really matter about the tool, design is an expression, the medium whether it's a sketch or a figma mock up or a vibe-designed UI in claude design is less critical than the thought that went into it.
21 hours ago [-]
kashkovv 13 hours ago [-]
I feel the real concern for tools like Figma is that Web is moving towards agentic headless architectures.
woeirua 1 days ago [-]
I think Figma is cooked. Not because they can’t eventually compete but because they’re just too slow. A company of 2500 can get outmaneuvered now by a team of 5 agentic engineers. To compete Figma would have to tear down all their internal bureaucracy ans process. Will they do that! Probably not.
And wait it gets even worse!
Why?
- Figma is sending Anthropic a bunch of training data from its own LLM assisted data. As much as Anthropic claims that it won’t use it, we all know what Amazon did with third party sellers.
- Anthropic hasn’t started to play hardball yet. Why wouldn’t they just hold back a model like Mythos (or better) while they use it to gut a few SaaS companies? It’s an easy way to increase their revenue!
nekooooo 24 hours ago [-]
"A company of 2500 can get outmaneuvered now by a team of 5 agentic engineers."
What on earth does this even mean and how does it relate to design?
NikolaosC 1 days ago [-]
Only 33% of Figma's users are designers. 30% are devs, 37% are PMs and execs. That's their growth story and now their liability. The non-designers who made Figma huge are exactly who Claude Design and friends can peel off first.
claw-el 24 hours ago [-]
Yes, low-end disruption can totally disrupt a company’s revenue source and therefore its ability to continue to innovate and sustain its valuation…
Claude Design doesn’t even need to be better than Figma, it just needs to be able to take some of its customers away.
rcleveng 23 hours ago [-]
I tried out claude design yesterday and I have to say, it's exactly what I thought (hoped?) Figma Make was going to be.
I didn't want yet another lovable.dev or v0 with figma make, I wanted the prompt -> figma design which I could iterate on by hand once I got something in place (and also faster route to creating the prototype in figma) to play with the UX of it.
girvo 1 days ago [-]
Claude Design into PenPot via its MCP was a really neat flow, for something generic looking anyway. With the correct prompts and it even built out reusable PenPot components and design system tokens etc
kordlessagain 7 hours ago [-]
TIL there's going to be a SaaSpocalypse.
namanyayg 5 hours ago [-]
About time, I'd say
strimoza 1 days ago [-]
Used Claude Design to build the landing page for my side project (strimoza.com) over the weekend. Honestly impressive for a solo dev with no design background — got something shippable in a few hours. That said, I still ended up going back to tweak things manually. It's great for 80%, the last 20% still needs judgment. Not sure it kills Figma for teams, but for indie devs it's a game changer.
lightbulbish 1 days ago [-]
Please change your hero font. The extra wide style hurts reading
rafram 1 days ago [-]
It’s pretty hard to read on a phone, and the prose, particularly in the bullet points, has that annoying LLM-y trait of focusing way too much on implementation details ("Bunny CDN"!) rather than telling me a single reason why I'd actually want to pay for your product.
bayarearefugee 22 hours ago [-]
> It’s pretty hard to read on a phone
Awful on desktop too, the weird squished font makes everything look like its in the wrong aspect ratio and the site is a weird combination of too noisy/busy combined with serious contrast problems between text and background colors.
Looking at this site I think human designers are going to be fine for a little while longer...
jujube3 11 hours ago [-]
I think the LLM pranked you. Try using the --no-but-seriously flag next time.
lelanthran 1 days ago [-]
> Used Claude Design to build the landing page for my side project (strimoza.com) over the weekend. Honestly impressive for a solo dev with no design background
This looks like it is out of a template, though. If you need something like this, why not use a template? The font is pretty bad, though, so a template might be an improvement here.
sbarre 1 days ago [-]
The other commenter went a bit hard on their critique.. to each their own, I think your design is mostly fine except for that super squished title font (that is also sadly used on buttons)..
It makes it very hard to read, and if you're counting on people scanning the page to quickly understand your offering, and then stick around, you should consider fixing that.
Choose a better proportioned font to improve readability and it will make your site instantly better and easier to understand.
I honestly thought the rendering was broken when I first loaded the page (I'm on an ultra-wide monitor) but then realized it was just like that.
iamsaitam 1 days ago [-]
If i can be forthright, it looks like any other llm slop website design. The grain effect, the extra long FAQ, the reveal animations, the bad combination of font sizes and contrast ratios.. you're better off ripping off a website that has been actually designed by someone who understands what they are doing.
motoroco 23 hours ago [-]
thanks for sharing your project. how was your process different compared to pre-claude design? would you use it again?
sreekanth850 1 days ago [-]
Did you checked it in mobile device?
nekooooo 24 hours ago [-]
every single cta on your site is nearly unreadable. you need to stop drinking the kool-aid.
omega3 1 days ago [-]
I don't have much experience with Figma but looking at their prices I'd think that for someone who isn't doing a one off designs Claude Design would be much more expensive (especially if not on subscriptions)
https://www.figma.com/pricing/
npinsker 23 hours ago [-]
Assuming you need more than Figma's free tier, they're both $20/mo for individuals and small teams.
plastic041 13 hours ago [-]
It's a little unfair to Figma when its moralless competitor is ignoring every copyright laws.
manofshad 22 hours ago [-]
Isn’t a huge part of Figma the shared component libraries and design systems? It’s less about drawing UIs and more about keeping products consistent across teams within the company.
thinkindie 1 days ago [-]
my 2 cents - Claude is not going after EVERY single SaaS (or maybe not yet), but after those products that are adopted by individuals that are keen at experimenting new tools (software engineers, designers etc etc).
At the same time I have the feeling Claude Design is more useful to get UI context closer to Code Claude then anything (and eventually some quick prototyping), but I might be wrong.
Either way, I've been trying to upload a 95MB .fig file and I get a generic error message without any information on the issue itself (is the file too big? not the right format? Tell me!)
JumpCrisscross 1 days ago [-]
> takeover attempt by Adobe, that was later blocked on competition grounds
Would Figma in Adobe be a stronger competitor against Claude Design today than Figma and Adobe can be separately?
napolux 1 days ago [-]
I tested it yesterday. Kinda impressive, but also design output is pretty boring.
october8140 1 days ago [-]
I’ve tried it. It’s useless.
StrangeSound 1 days ago [-]
It's funny to see all of these dramatic articles coming out about Claude Design, when Google's Stitch[0] has been around for at least 6 months and no one has batted an eye. https://stitch.withgoogle.com/
I'm not sure how much of that is overhyping Claude, or Google's poor marketing of their own products.
1 days ago [-]
swingboy 1 days ago [-]
On an iPhone, when I scroll down a bit to the templates and start pressing the right arrow to scroll through, the templates quickly shift off-center. Not a good look.
StrangeSound 1 days ago [-]
Yeah it's not a great experience on mobile. On desktop it works really well.
I was extremely confused before realizing I think that link is for the wrong Pencil. You probably meant to reference this one: https://www.pencil.dev/
mmwako 1 days ago [-]
Great take. I think the only way forward for Figma will be the good old "let's cannibalise our own product" playbook. They are actually in prime position (with one of the best brands and distributions out there) to create an AI design product that dominates the market.
jimmypk 1 days ago [-]
The inference provider conflict is the structural detail the article makes but the thread hasn't focused on: Figma is paying Anthropic for Sonnet 4.5 inference to power Figma Make while Claude Design runs on Opus 4.7 — that's a permanent capability ceiling for any Anthropic-dependent product, not a temporary execution gap. Traditional SaaS moats (multiplayer, design systems, plugin ecosystems) are moats against other SaaS companies. Against the company providing your inference, the only real moat is model-agnosticism, and Figma's design workflows are hard to decouple from a single provider at this stage.
xnorswap 1 days ago [-]
And which model did you use to generate this comment? Please use your own voice.
While it has a strong potential to let people iterate on using a design without the nuts and bolts of going back and forth with a designer, CD operates at the "leaf-node" level, where the output is generated.
However, a lot of design has a deeper life-cycle than that. There's the collaboration, pitching, review, iteration, asset management, etc.
In fact, the first step for using CD is "onboarding", where it sucks up a design system from your existing assets/resources. It presumes you already have a design.
As it stands now, CD is one way... existing design -> task specific resources. This could be very useful, but only touches on a part of what a complete design tool does. But for iteration it's not so great. E.g. task specific concerns don't have a way to feed back to the originating design. Changes to the originating design don't have a direct path to feed back to the task specific output (e.g., when a logo or branding focus changes, or maybe just spacing guidelines are updated, the ad hoc processes around CD will have to be repeated if the changes are to actually land.)
I'd think AI design integrated with Figma is in a much better position to address these more complicated scenarios.
I doubt Claude Design even cares about these deeper scenarios, BTW -- it's intended as a leaf-node tool. Just pointing out it's not about to replace Figma or other more comprehensive design tools.
If corners can be cut, they will. All those steps would be flatened to something like CD and a couple of side tools.
Companies did "collaboration, pitching, review, iteration" because they had a designer in the loop anyway for the actual final work. Now that they don't have to, how many will just skip those steps, and if it means the end product gets less intented and "defined", they'd be fine with that?
The requirements are so unstable—the product team has few strong beliefs—that they change the next day. And then again every few days after. Hopefully, the changes are small enough that design isn't full resetting each time, but it's not rare to have big changes. The entire project gets swapped not infrequently. What eventually slows the changes is the engineering deadline and the fact that the developers need to start. But the slow drip of product requirements means whatever time budgeting went to design shrinks. And whatever time went to engineering is eaten into such that now the design needs to be something that can be built in half the original amount of dev time. Each day the designer takes at this point eats into that window and so it's dictated by what can get built.
I don't think that has to strictly be viewed like an entirely bad outcome, but for what it is and how it's accomplished, you could just cut the design part out. Besides, you're going to iterate later, right? Right?
Absolutely. A chance for middle management and C-levels to bikeshed inconsequential bullshit and feel like they're doing something.
>That end result might be bad (perhaps it would help to be more respectful of the designer's efforts), but it's the same either way.
Can't be that worse than the slow to load, 50MB for a page, flat design full of wasted space shit redesigned every year or so to follow the new stupid trends that we're getting for the past 15 years
I do think Figma will have a problem that people with think Claude Design competes with Figma directly.
I expect people in leadership positions aren't comparing "Claude Design vs. Figma", but area comparing "Me and my product manager using Claude Design vs. A designer using Figma."
Sometimes people want some graphics without it being like they're planning a wedding
The reaction that designers I know have given Claude Design couldn’t be different than how Claude Code was received by software devs. It’s simply useless for designers, their workflow is very different from software devs. You can’t “oh let Claude Design come up with a quick logo for this” in the same way that Claude Code was able to quickly solve small annoyances for devs.
People that think that Claude Design is going to replace Figma don’t really understand how both products relate.
Claude Design empowers non-designers to make decent designs. It’s not aimed at designers.
Figma will probably better integrate AI in their own offering at some point which will help designers become more productive. And that will be the end of it.
Haha, that's exactly how cc was received initially. It's just autocomplete. It's useless. It can't even x. I tried to y and it gave me z. Over and over all over the internet this was the reaction. Then the bargaining began. Oh, it will maybe speed up some simple things. Like autocomplete on steroids. Maaaybe do some junior tasks once in a while. And so on...
To me, it seems obvious that AI will attack this from both directions - upskilling developers to make more design changes AND upskilling designers to make more design iterations and more changes to the codebase -- the design artifact is "new react components" (which can be re-implemented or not) instead of a figma design.
It is pretty good for internal apps and dashboards or small hobby pages and websites where being generic look and feel doesn't matter much.
Most web design is already crap to begin with, so AI web-design will fit right in.
Plus compared to the totally open-ended video generation, web desisn is mostly samey (follows a few trends and conventions), way more restricted, and doesn't include difficult-to-recreate (due to uncanny valley effect) humans in it.
Haha, maybe by you. By many on HN, but HN is a bubble of its own. By plenty of others it was received very differently. Many of us had been doing agentic coding for more than a year already when Claude Code was released, because we found it valuable.
We will see if such groups of professional designers also form for Claude Design or other such tools.
It still produces subpar code, with horrendous data access patterns, endless duplication of fucntionality etc. You still need a human in the loop to fix all the mistakes (unless you're Garry Tan or Steve Yegge who assume that quality is when you push hundreds of thousands of LoC per day).
Same here.
Oh, and Claude Code is significantly worse at generating design code than almost any other type of code.
Not really. 2024 called.
Opus 4.7, high effort. Literally 30 minutes ago. There's a `const UNMATCHED_MARKER = "<hardcoded value>"` that we want to remove from a file. Behold (the first version was a full on AST walk for absolutely no reason whatsoever, by the way):
Don't get me started on all the code duplications, utility functions written from scratch in every module that needs them, reading full database just to count number of records...Maybe if you had a little more faith, you'd get better results :)
Ah yes. A sed one-liner in a Javascript code
> Maybe if you had a little more faith
Ah yes, all I have to do as an engineer, is to ... checks notes ... have faith
I guess I had expected something like Claude Code with visual tools added on top, but that’s not what this is.
At this point, Claude now writes > 99% of my code. I wasn't an enthusiastic early adopter; it took me a while to be willing to let go of the reins. But in tandem with LLMs getting better, I also began to realize that what happens inside the code is very rarely important enough for me to care about. Like, I care that it's secure, and performant where it needs to be, etc. -- but mostly I just care about its outputs. If it does what I want it to do, then how it does this doesn't really matter to me or my clients or my users. On the development side, my attention has focused to writing specifications and monitoring the correctness of the test suite, and > 99% of the time that's good enough. It's been a lesson in non-attachment to let go of lovingly crafting every single line of code, but the tradeoff in terms of productivity has absolutely been worth it.
What makes this viable is the fact that there's essentially a "hidden layer" (the code) upon which Claude can operate. My clients don't actually care about the code, and within certain bounds (correctness, security, performance, extensibility, etc.) it turns out that neither do I. This gives Claude a lot of latitude to solve things in its own way, and I think that's a bit part of its effectiveness.
On the other hand, with design there is no hidden layer. Every single aspect of the design is visible to the user and the customer. So the design reflects upon my work in ways that code does not. This means that the conditions which allow me to relax my grip on coding just don't exist for design. It's very difficult for me to imagine delegating design in the same way that I've become comfortable delegating coding.
That said: I suspect that the use-case for Claude Design will be for applications which today receive very little design attention. There are loads of applications where design is less than an afterthought, and the product suffers terribly for it. Delegating to Claude, in those contexts, would likely be a very big win. But for applications which already have designers obsessing over every pixel, I see a very limited role for this. Figma's market is mostly the latter -- the former, by definition, is not part of the market for design tools -- so I don't see them being threatened by this for a long time.
But as a person employing designers, I have already accepted that I will let go.
We did a marketing website redesign for our b2b saas product with a 3rd party design firm, we gave a lot of input, but the thing isn't perfect, at some point we had to call it done. It was still a significant improvement over what we previously had, but I am under no illusions that it is a masterpiece.
Now, coding tools do have some clear shortcomings for design atm, but how long they will be like that is not clear.
For example, in the world of e-commerce, one goal is improving conversion rate, as long as we get that and the design looks nice, that's OK.
These sort of issues are what you trust the judgement of a good designer to navigate through. I have no doubt that Claude Design can be better than no designer, and probably better than a bad designer, too. But better than a good designer? I'm more skeptical of that than I am of software engineering.
Sure you can, and many otherwise would-be human-designer-clients, will do exactly that. Nike might not, but 99% of the companies hiring designers are not Nike scale.
Many companies are not really based around their web design being a big factor in their business. Some very influential companies in my area look like they last updated their website in 1998.
So...we can shitcan the designers and offload the work to the 10 developers still keeping the lights on?
Enterprise is not gonna lay off all their designers any time soon.
Well, when you put it that way, that sounds bad for designers, and, by extension, Figma.
ps. I do like commas.
There is a bunch of repetitive work in design as well, once you start working on larger projects. Yes, everything should be setup with components/reusability and what not, but just like programmers take shortcuts sometimes, so do designers, and you have to repeat the same change across many instances/files whenever you have to pay back the "technical debt".
Probably Claude Design could be quite helpful in those cases, and the same goes for other domains too, same happens in video editing and 3D work, probably any creative effort has moments of dull, repetitive "do this change across X" where any automation would be of serious help to reduce that. It seems like a quite good thing to try to address with LLM tooling, still driven by actual humans.
I think the most effective teams will be working within Claude, not within Figma.
For individual creators, this will definitely replace Figma. I bought Sketch for use as an individual creator because I wanted to create mocks before coding them. There's no way I'd make the same purchase today.
Anyways, I'm sure Claude Design will incorporate some of Figma's features such as a company wide design language.
What makes you think that I didn’t read the article, but rather just disagree with it?
“which of course you did not read” is such a negative/toxic statement that adds no value.
obviously developers use the product to collaborate with designers. but it’s not the developers that are buying this product. they’re just stakeholders.
If designers still want Figma then the other people are along for the ride (unless the idea is the designers are being replaced with a PM+Claude.)
There are Figma plugins that let you extract a static HTML website into a Figma file. Copying that over Figma Make and prompting for a while can make pretty good prototypes that need very little adjustment back in Figma.
However, I believe that being able to do something doesn’t mean you should do it. Prompting back and forth can easily introduce a lot of cognitive load on top of all sorts of other daily task.
I feel the modern human in the loop is similar to the factory processing line workflow where just almost anyone can learn how to use a tool and produce output.
Maybe it will replace (a large share of) Figma users.
They will gladly use something like this (many have already started experimenting with other similar products) to get them even 60% of the way there and then they can polish the rest in code...
Which is basically how they used Figma before. Visualize to close enough and then iterate to final in code.
If Claude Design can ingest your design system and previous examples and go further than templates and scaffolding, if it can help you brainstorm ideas and variations so you can - as the human in the loop - get to your final design faster..
Why wouldn't you do that?
I don't think this is correct. In my experience no one buys Figma because of Dev Mode only. Dev Mode just makes it easier/faster to go from an existing design to working code. So it is/was a means to increase Figma's moat, not to get new customers or users. (Devs already needed access to Figma before the introduction of Dev Mode.)
Perhaps this will change soon if AI models reach the "army of geniuses in a datacenter" level, but current models are a far cry from just being able to clone Jira or Asana.
All they have to do is hold back a super capable model like Mythos while using it to clone your entire product. There’s nothing Figma, Salesforce, Workday, etc could do.
Correct, design is really about understanding something and curating a solution for it. In tech, that just happens to mostly be distilled as mockups.
That being said, my team is increasingly not needing Figma itself for many features:
* The first pass is often a lovable prototype or some low-fidelity mockup. These are enough to get us all aligned on what's being built.
* Engineering takes a first pass. Gets a UI base in place.
* Designer (who can vibe code) or UI engineer comes in to put the high fidelity touches on things.
Basically, the product itself becomes the mockup.
These are a design communication tools, in the same way FrontPage and Dreamweaver back in the day - they enable a designer to communicate intent to create solutions to UX design problems in a way that can be understood by downstream production.
Using Figma doesn't immediately make something aesthetic or useful, its just a tool. Claude Design enables the same thing, it enables someone to communicate design intent, with a much lower bar.
These AI tools like Loveable just do more of the groundwork than Figma does
Design is the process to you follow to solve a given problem/need/desire balancing the user needs with the business/tech constraints. The output could be a a digital UI, a physical object or an intangible process. But often people think about design just as the aesthetics of a product.
A common pattern is the Empathize (Research, Diverge), Define (Converge), Ideate (Diverge), Prototype (Converge), Test (and then iterate).
The main benefits come from the divergent phases: empathize and ideate. But it’s far too common already that some executive has an “illumination” of how something should be and just wants to build as is, without any research or validation.
They can use Claude Design (and similar) to just build a prototype of their first idea, skipping all the design process and end with something that looks good but doesn’t solve the problem adequately or fits the actual user needs/context.
Of course, LLMs are useful tools that can be used in the right way: to build better prototypes in less time, to synthesize research insights, to explore ideas…
Design is its own thing. Fundamentally it's problem solving, but design is thinking about the user of the 'designed' thing and how will they use it, what will they do with it, what will it enable them to do, how will they learn how to use it, how can it be ergonomic to the environment it will be used in and the user.
A lot of people can conceptualise a factory making widgets or a programmer writing code, but drastically few people really see the design process: sketches on paper, wireframes in figma, design as a solution to a problem, design as story telling, or aesthetics. But those outputs are not the point.
The output of a few hours in figma is not really the images of a website made, it's more about communication or articulation of the the problem being solved and the solution that will solve it.
Which is why it doesn't really matter about the tool, design is an expression, the medium whether it's a sketch or a figma mock up or a vibe-designed UI in claude design is less critical than the thought that went into it.
And wait it gets even worse!
Why?
- Figma is sending Anthropic a bunch of training data from its own LLM assisted data. As much as Anthropic claims that it won’t use it, we all know what Amazon did with third party sellers.
- Anthropic hasn’t started to play hardball yet. Why wouldn’t they just hold back a model like Mythos (or better) while they use it to gut a few SaaS companies? It’s an easy way to increase their revenue!
What on earth does this even mean and how does it relate to design?
I didn't want yet another lovable.dev or v0 with figma make, I wanted the prompt -> figma design which I could iterate on by hand once I got something in place (and also faster route to creating the prototype in figma) to play with the UX of it.
Awful on desktop too, the weird squished font makes everything look like its in the wrong aspect ratio and the site is a weird combination of too noisy/busy combined with serious contrast problems between text and background colors.
Looking at this site I think human designers are going to be fine for a little while longer...
This looks like it is out of a template, though. If you need something like this, why not use a template? The font is pretty bad, though, so a template might be an improvement here.
It makes it very hard to read, and if you're counting on people scanning the page to quickly understand your offering, and then stick around, you should consider fixing that.
Choose a better proportioned font to improve readability and it will make your site instantly better and easier to understand.
I honestly thought the rendering was broken when I first loaded the page (I'm on an ultra-wide monitor) but then realized it was just like that.
At the same time I have the feeling Claude Design is more useful to get UI context closer to Code Claude then anything (and eventually some quick prototyping), but I might be wrong.
Either way, I've been trying to upload a 95MB .fig file and I get a generic error message without any information on the issue itself (is the file too big? not the right format? Tell me!)
Would Figma in Adobe be a stronger competitor against Claude Design today than Figma and Adobe can be separately?
I'm not sure how much of that is overhyping Claude, or Google's poor marketing of their own products.